Last Updated: August 18, 2023 (we're keeping this list up to date, so bookmark it or signup for the newsletter to make sure you're in the know with the latest tools)
The use of artificial intelligence (AI) in marketing has hit the mainstream. You would be hard pressed to find companies—big and small—that don’t use top AI marketing tools to promote their brands or businesses.
If you’re a blogger, an e-commerce entrepreneur, or an affiliate marketer, taking advantage of AI-powered marketing tools should be a part of your business game plan. With it, you can run and put together an effective marketing strategy that would allow you to hit your goals faster.Â
What is an AI Marketing Tool?
An AI marketing tool is a software or platform that uses artificial intelligence technology to create automated decisions. These decisions are based on collected data that’s analyzed and interpreted together with the market trend. The goal is to develop a marketing strategy that anticipates the buyer’s next move.Â
All of this is done in real time without the intervention of an actual human. It’s this capacity to make automated decisions at lighting speed that makes AI marketing tools for business so formidable.Â
Best AI Marketing Tools You Should Be Using Today
Jasper.ai
Price (Monthly):Â $40 for Starter (20,000 words) / $82 for Boss Mode (50,000 words)
Best Features:
- Content Generation
- Tone of Voice Settings
- Machine Learning
- Plagiarism Checker
- Customizable Templates
Once known as Conversion.ai, Jasper is an advanced AI marketing tool intended to create high-quality ad copy, emails, landing pages, articles, or social media posts. This tool uses the GPT3-model developed by OpenAI to write human-sounding text. It also has built-in templates for AIDA, Feature to Benefit, PAS, and Before-After-Bridge Framework. All you need to do is add your brand name or product, and it will generate the copy for you.Â
E-commerce shops can also produce product descriptions using this powerful AI. It can generate Amazon product bullet points or descriptions as well as write titles and meta descriptions at a click of a button.
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Price (Monthly): All plans come with a 5-day free trial
- Creator Plan: $29
- Social Pro Plan: $69
- Enterprise Plan: Starting from $89
- Agency Plan: Starting from $129
Best Features:
- Collaborate, Plan & Post
- Monthly Calendar Generator
- Carousel Maker
- Captivating Content Generation
- Trending Audios
Rapidely is an advanced tool hinging on the powerful GPT-4 technology, which aims to revolutionize social media content creation. Conceived by two tech enthusiasts who understood the need for efficiency and automation, Rapidely caters to entrepreneurs and social media professionals looking to streamline their content generation process.
With key features such as the ability to manage multiple accounts, collaborate with teams, and maintain a seamless workflow, Rapidely significantly enhances the social media management experience. The platform also offers a Monthly Calendar Generator, creating engaging and customized posts effortlessly. Additionally, the Carousel Maker allows users to create on-brand carousels quickly, aiming to improve social media engagement.
One of the standout features is the Captivating Content function, which crafts compelling captions using advanced AI tools tailored to your brand voice. Moreover, the platform also provides the latest sound trends for Reels, allowing users to stay relevant and on top of the game.
Flick
Price (Monthly):Â 7-day Free Trial / ÂŁ11 for Solo /ÂŁ24 for Pro / ÂŁ55 for Agency
Best Features:
- AI Caption Writing (on-brand)
- AI Idea Brainstorming
- Post Scheduling
- Auto-Suggested Hashtags
- Hashtag Search & Manager
Flick AI Social Media Assistant is a powerful marketing tool designed to streamline the brainstorming, writing, and planning process for social media content. By offering a 7-day free trial, users can experience a new way of creating engaging and on-brand content with ease.
This AI-driven platform serves as a dynamic ally, offering AI Idea Brainstorming for distinct content concepts, AI Caption Writing for creating custom captions, and transforming lengthy content into digestible pieces for sharing. It excels in Post Scheduling, facilitating the arrangement and timing of posts with a simple click. With features like Auto-Suggested Hashtags and a Hashtag Search & Manager, it further aids in effective content management and visibility enhancement.
Built specifically for social media, this tool offers 24/7 support and an easy setup process. Flick AI Social Media Assistant is trusted by over 100,000 content creators, brands, and marketers, helping them save time, improve results, and enhance their social media presence.
 Beacons AI
Price (Monthly):Â $10 as part of the Link in Bio Pro plan
Best Features:
- Pitch Crafting
- Brands Database
- Tone of Voice Customization
- Editing feature
- High-quality AI-generated Content
The Beacon’s AI Outreach Tool was born from the fusion of technology and passion, with a clear objective to redefine brand outreach for creators. Co-founded by former creators and tech entrepreneurs, John and Lisa, the tool capitalizes on their knowledge of the creative industry and their technological expertise.
The tool provides a simple way for creators to generate personalized and compelling pitch emails to brands, streamlining what was once a daunting task into an effortless endeavor. All that is required from the user is the selection of a brand, defining the desired tone, and the length of the pitch. The AI engine then quickly generates a professional and personalized pitch, which can be further fine-tuned using the editing feature.
One of its standout features is the Brands Database – a vast reservoir that allows for outreach to any brand a creator may want to pitch to. This coupled with the tone of voice customization feature ensures every pitch is genuinely reflective of the creator.
GrowthBar
Price:Â (Monthly) $29 for Standard / $79 for Pro / $129 for Agency
Best Features:
- Search Engine Optimization
- Paragraph Generator
- Meta Generator
- AI Blogging Tools
GrowthBar uses GPT-3 AI to automate content generation. It can suggest keywords, exact word count, links, images, and more. The tool is capable of providing extensive backlinking as well as creating blog post content outlines. There’s also a Chrome extension available.Â
GPT-3 AI technology was developed by OpenAI, a company co-founded by Elon Musk. It’s the first AI tech that has passed the Turing Test, which ensures that the written copy would sound as humanlike as possible.Â
Phrasee
Price:Â Custom Quote
Best Features:
- Content Management
- Predictive Analytics
- Dynamic Content
- Engagement Metrics
Phrasee is an AI tool that focuses on “brand language optimization.” This AI powered marketing platform works by boosting the brand language used by companies in their copies. It can generate a copy for emails, Instagram, Facebook, or even push notifications using a natural language generation system together with a machine learning algorithm. The result is a human-sounding copy that is brand compliant and effective. It counts Virgin and Domino’s as among its clients.Â
Smartwriter.ai
Price:Â (Monthly) $49 for Basic / $124 for Popular / $299 for Pro
Best Features:
- LinkedIn Chrome Extension
- Personalised LinkedIn Outreach
- Personalised Cold Emails
- Deep Enrichment
Smartwriter.ai assists in automating your email outreach. This AI tool generates a personalized email, including a personal subject line to pique the interest of customers. It also provides backlink generation, Shopify product title and description creation, and even personalized cold email outreach.Â
It also allows for integration with other third-party tools and platforms to improve your cold email outreach process.Â
Optimove
Price:Â Custom Quote
Best Features:
- Campaign Insights
- Hyper-segmentation
- A/B Testing
- Multichannel Tracking
Optimove is a customer data platform with AI-based marketing functions. It helps collect data from different platforms to provide a unified view of all the information in one dashboard. Businesses can analyze or share the information as well as decide marketing strategies with ease.Â
Optibot, their AI tool, scours and analyzes all the customer data provided to generate actionable insights. It can suggest which campaigns to drop based on loss or let you know which customers may be too exposed to company communication.
Optimove’s clients include John Hardy, Sweaty Betty, and the New York Racing Association Inc. (NYRA). Â
AI Content Marketing Tools
Acrolinx
Price:Â Custom Quote
Best Features:
- Access Controls/Permissions
- Full Text Search
- Version Control
- Approval Process Control
This AI-powered marketing software improves the quality of content, so it meets brand parameters. Big companies like Google and Amazon, use this tool to make sure all their marketing content aligns with their brand. You can set style, tone, grammar, and even add in company-specific wording. Its AI will go through the content and offer suggestions for improvements.
Brandwatch Consumer Intelligence
Price:Â Custom Quote
Best Features:
- Automated Reports
- Report Customizability
- Follower Analysis
- Influencer Identification
- Email Alerts
Brandwatch offers two main solutions in its suite: consumer intelligence and social media management. These two solutions can be applied for an array of uses cases that include market research, brand management, content marketing, crisis management, and influencer marketing.
Not only does it offer various use cases, but as it has been around for more than a decade, you can look forward to a wealth of data. However, the area where it really shines is helping you to put all that data to good use. Its consumer intelligence (CI) platform is an AI-powered solution that will generate actionable insights that will help you to understand your consumers better as well as your brand and where it fits into the current market. It offers an in-depth understanding of how customers perceive their brands, products, and industry trends. Then, to help you make sense of all the data, you can use its flexible user interface or select one of its dozens of live visualizations to analyze the data for you. With its detailed insights and timely analysis, Brandwatch CI Platform helps organizations remain agile and responsive in today’s rapidly evolving marketplace.
InstaText
Price:Â (Monthly) $11.99 for Single Users / Custom Quote for Business and ScholarÂ
Best Features:
- Sentence Formatting
- Sentence Rephraser
- Tone Checker
InstaText is an online AI-powered writing tool similar to Grammarly. It performs basic functions like grammar and spell checks but goes a step further by rewriting sentences, so it reads better. Its most important feature is its capacity to ensure the tone and style of the writer is preserved despite the rewrite. This is important for brands that want to maintain their authentic voice in all of their communications.Â
Another great InstaText feature is it lets you specify multiple keywords. When you use the program, it preserves the keywords as is, saving you time when editing the copy.Â
Grammarly
Price:Â Free for Basic / Custom Quote for Premium and BusinessÂ
Best Features:
- Clear Communication
- Real-time Feedback
- Tone Adjustments
- Formality Level
- Plagiarism Checker
Grammarly is one of the best free marketing tools for any business. This powerful AI content marketing platform allows businesses to double check their written copy to make sure it’s polished and professional.Â
It features highly accurate AI that checks spelling and grammar in real time online. However, you can also install it as an extension for Google Chrome. More powerful functions like checking for tone, clarity, and style are available in Premium and Business options.Â
Seventh Sense
Price:Â (Monthly) Starts at $64 for Hubspot / Starts at $360 for Marketo
Best Features:Â
- Campaign Analytics
- Reporting/Analytics
- Email Campaign Management
- Event Triggered Actions
An AI email marketing campaign tool, Seventh Sense ensures your emails get delivered at the right time for each customer. This personalized service allows marketers to engage with their audience better, knowing they will be opening their emails at the most optimal time.Â
The smart platform also helps with increasing email deliverability, which improves the sender score. This is an important parameter for companies who send out hundreds or thousands of emails a week. Seventh Sense is designed to work with Hubspot and Marketo only.
 MarketMuse
Price:Â (Monthly) Free for Single User / $7.200 for Standard / $12.000 for Premium
Best Features:
- Categorization/Grouping
- SERP Rank Tracking
- Data Visualization
- Competitor Analysis
MarketMuse prides itself for using AI technology in all of its services. The tool is designed for businesses needing help in crafting optimized long-form content like emails, sales copies, landing pages, or articles.Â
It starts by conducting deep AI research about the topic. Then, it creates a first draft based on the chosen subject to help users get started with the copy. It also includes KPIs and a content brief to serve as a guide. Users can continue editing the copy using the built-in editor and shape it according to the AI’s suggestions.Â
DeepL
Price:Â (Monthly): $8.74 for Starter / $28.74 for Advanced / $57.49 for Ultimate
Best Features:
- Whole Document Translation
- Auto-Detect Language
- Browser Application
If you’re a business serving a global market, it’s beneficial to offer accurate translations of your marketing content or copy. DeepL is a powerful AI tool that translates documents and files into several popular languages of your choosing. It not only translates the text word for word, but it adds subtle nuances and words that some of the biggest translation tools like Google and Microsoft, have difficulty grasping. The end result is fluent text that is accurate and easy to read.Â
Chatfuel
Price:Â (Monthly) / $11.99 for Business / $199 for Enterprise
Best Features:
- Multi-Channel Marketing
- Template Management
- Lead Database Integration
- Pipeline Management
Chatfuel is among the most used chatbots in the market. It assists in automating FAQs as well as qualifying leads before they are directed to a live sales agent if they are ready to purchase.
It also provides integrations to various third-party tools like Calendly, Shopify, or Google Sheets. They even have an API in case you need a customized integration for your system.Â
 Customers.ai
Price:Â Custom Quote
Best Features:
- Customization Interface
- Sales Conversion
- Automated Outreach Funnels
Customers.ai is a multi-platform chatbot creator that enables businesses to easily manage their marketing chat content with ease. It has a Unified Chat Inbox including a toolbox of integrations for easy scaling of any campaign. They also offer InstaChamp, a great marketing chatbot designed for IG businesses.
ManyChat
Price:Â (Monthly) Free / $15 for Pro
Best Features:
- Marketing Lead Database
- Multi-Channel Communication
- Customization Interface
- Real-time Consumer-facing Chat
Manychat has proven itself a prominent fixture in the world of AI chatbots. It’s easy to use and cleverly designed for sales and marketing. ManyChat focuses mainly on Facebook Messenger, but they do have support for Instagram Direct as well. The AI tool can be used without any coding knowledge, promising users that they can set up a bot in as little as 20 minutes.Â
AI SEO Tools
19. Brand24
Price:Â (Monthly) $39 for Individual / $99 for Team / $149 for Pro / $249 for Enterprise
Best Features:
- Discussion Volume Chart
- Data Exporting
- Sentiment Scoring
- Social Measurement
For any business, reputation is everything. With Brand24’s powerful AI social media monitoring tool, brands can keep track of positive and negative feedback about the company in real time. It analyzes conversations about the brand, products, and competitors all over the web.
Aside from monitoring brand reputation, it also lets you assess marketing campaigns and address issues that may come up before it gets out of hand.Â
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Surfer SEO
Price:Â $49 for Basic / $99 for Pro / $199 for Business
Best Features:
- Free Outline Generator
- Keyword Research Tool
- Keyword Surfer
- Content Editor
Designed to optimize blog posts, articles, and other copies, SEO Surfer is an easy-to-use AI online tool. It’s created for more technical SEO, allowing users to fully audit existing copy and compare it with the competition. Surfer also has the capacity to evaluate keywords using Google’s BERT method and has over 500 ranking metrics to analyze content.
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Frase.io
Price:Â (Monthly) $14.99 for Solo / $44.99 for Basic / $114.99 for Team
Best Features:
- Idea Recommendation
- Content Optimization
- Technical SEO
- Data Visualization
Frase.io lets you create SEO optimized content better and faster. Once you enter a topic, Frase automatically compares and pulls data from the top sites with the same keyword. This artificial intelligence marketing tool then generates an SEO-friendly outline, so you can write content that would rank higher on search results.Â
As you create your content, Frase will score your work. The higher your score, the better your content will rank against competitor sites.
AI Social Media Tool
 Smartly.io
Price:Â Custom Quote
Best Features:
- Campaign Dashboard
- Customer Segmentation
- Enterprise Scalability
- Performance Metrics
Smartly.io is an AI-based ad marketing tool that lets teams plan, test, and launch only the best performing ads to their target audience. It integrates with various major platforms like Facebook, Snapchat, Pinterest, and Instagram, letting businesses handle all of their ad marketing on a single dashboard.Â
One of its strengths is it allows for modular ad testing across different channels. This lets businesses see which ad designs are performing best.Â
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Emplifi.io
Price:Â Custom Quote
Best Features:
- Social Publishing
- Engagement Tracking
- Follower Analysis
- Influencer Tracking
Emplifi.io is a social media management AI marketing tool that helps manage all of your social media profiles in one dashboard. You can use it for tracking campaigns to see how they performed.Â
Its best use, however, is to keep track of your influencer marketing. The unified dashboard lets you find, vet, and keep in touch with your influencers. It also offers insight analytics and even allows you to schedule posts to get the best results.  Â
This tool is used by large companies like McDonald’s, Pinterest, Instagram, and YouTube for their marketing as well.