Big Investments in AI
Episode Summary
In this thought-provoking discussion, Jess Bahr and Pavel Konoplenko delve into the intersection of Artificial Intelligence (AI), privacy concerns, and the world of personalized content. They explore the recent advancements in AI, such as Chat GBT's voice recording feature for task organization and Spotify's new language translation for podcasts. The controversy surrounding Netflix's Black Mirror depiction of mass personalized content produced by AI is also explored. The hosts discuss the reality of personal data exploitation by app developers and the public's response to it. They highlight the contrasting viewpoints on privacy between Google Glass and Snapchat Spectacles, showcasing how consumers often prioritize benefits over privacy. The conversation further explores AI's role in PPC campaign optimization, healthcare diagnostics, and the opportunities and challenges it presents. Lastly, they touch upon Amazon's investment in Anthropic and Apple's positioning in the AI space, teasing the future developments and players in this ever-evolving field.
Tools & Relevant Links
Episode Takeaways
The Future of AI: Advancements, Accessibility, and Impact
Artificial Intelligence (AI) has come a long way in recent years, transforming various industries and revolutionizing the way we interact with technology. From virtual assistants like Siri and Alexa to AI-driven innovations in healthcare and marketing, the potential of AI seems boundless. In this blog post, we’ll explore some of the latest advancements in AI, its increasing accessibility, and its impact on society.
AI as a Personal Assistant: The Power of Chat GPT
Imagine having a packing assistant that helps you organize your tasks and create dynamic lists with ease. Pavel Konoplenko recently used Chat GPT, an AI-powered tool developed by OpenAI, as his packing assistant for a trip to New York. By utilizing the voice recording feature, Pavel was able to dictate everything he needed to do and pack. Chat GPT organized the tasks into categories and created a dynamic list, which he could update by recording new voice messages as he completed tasks.
Introducing voice response for Chat GPT by OpenAI opens up new possibilities. It allows for more natural and interactive conversations with the tool, enabling users to engage in real-time discussions. Additionally, with the upcoming release of image-to-text functionality, similar to Google Lens, Chat GPT will provide even more versatile and comprehensive assistance.
Accessibility and Empowerment through AI
AI has the potential to greatly enhance accessibility for individuals with visual impairments or blindness. The voice response feature in Chat GPT, for example, opens up opportunities for real-time translations and expands the accessibility of text-based information. Furthermore, Spotify is testing a feature that translates podcasts using the voice of the host, making it sound like they are speaking the transcribed language. This breakthrough has immense potential for breaking language barriers and making content more inclusive.
AI-Generated Personas: Beyond Convenience and Privacy Concerns
AI-generated personas have become increasingly prevalent in various applications, such as voice assistants, content creation, and virtual meetings. While there may be privacy concerns associated with the use of AI-generated personas, people’s initial fears tend to subside if they perceive significant benefits and value in utilizing them. The ability to reach a larger global audience and streamline operations presents new opportunities for businesses. Although the idea of AI-generated personas making decisions on behalf of companies may seem far-fetched, it aligns with the evolution of using machines and automation to improve efficiency.
The Impact of AI on Decision-Making and Bias
As AI algorithms become more complex and sophisticated, questions arise regarding the level of agency we should grant them in making decisions for our future. It is important to remain mindful of the biases within AI algorithms. For instance, in campaign optimization for advertising, biases can impact decision-making, leading to potential inequalities and ethical dilemmas. However, if used responsibly and with human oversight, AI has the potential to greatly improve diagnostic accuracy in healthcare, uncover patterns that may be missed by human researchers, and assist in understanding complex systems.
The Future of AI: Innovation and Collaboration
The AI space is rapidly evolving, with significant investments from major tech giants like Google, Amazon, and Microsoft. Virtual assistants, such as Siri, Alexa, and Google Assistant, are becoming more widespread in homes and offices, thanks to the integration of generative AI. Recently, Amazon made a massive bet on the future of AI by investing in Anthropic, a move that could revolutionize the AI hardware market. This aligns with the broader trend of technological giants investing in AI innovation, as evidenced by Nvidia’s record earnings in the field.
Although Apple has yet to make a major announcement or partnership in the AI space, its focus on hardware and physical devices remains its main differentiator. While they may have developments in the background, Apple tends to wait until a product is fully flushed out and consumer-ready before making any public announcements. In contrast, Elon Musk and Tesla adopt an “early and often” approach, shipping products when they have a Minimal Viable Product (MVP) and gaining early adopters.
In conclusion, the future of AI holds immense potential for advancements, accessibility, and impact. From the powerful capabilities of Chat GPT to the expansion of AI-generated personas and the ongoing quest to mitigate biases, AI continues to shape the way we interact with technology. As the AI space evolves, it is crucial to prioritize responsible development and collaborative innovation to ensure AI benefits individuals and society as a whole.
Additional Notes
[00:00:03] Using AI for Organizing and Translation
[00:00:03] Jess Bahr: Welcome to marketers.
[00:00:05] Jess Bahr: Talking AI.
[00:00:07] Jess Bahr: We have a great episode for you this week, starting off with practical conversation.
[00:00:11] Jess Bahr: Pavel, you and I were just chatting a little bit before the recording and then we stopped, so we'd record it.
[00:00:16] Jess Bahr: Tell me how you used AI for packing for your three I think three week trip.
[00:00:21] Pavel Konoplenko: Three weeks?
[00:00:21] Pavel Konoplenko: Yeah.
[00:00:21] Pavel Konoplenko: So I'm in New York now.
[00:00:23] Pavel Konoplenko: I think we mentioned that at the, the last episode, but yeah, I was talking about so, yeah, we were talking about using AI in practical ways outside of the work area.
[00:00:35] Pavel Konoplenko: So, for me, I wound up using Chat GBT to be my packing assistant for this New York trip.
[00:00:42] Pavel Konoplenko: So let me explain.
[00:00:43] Pavel Konoplenko: So I had like a regular packing list that I did in Evernote.
[00:00:46] Pavel Konoplenko: That was like the day before four in the morning.
[00:00:49] Pavel Konoplenko: I've remembered a few other random things, things I needed to do around the house, like water the plants, and I basically opened up the chat and GPT app, went to the voice recording, which I've been loving.
[00:01:02] Pavel Konoplenko: I've been like, that's a whole other conversation.
[00:01:04] Pavel Konoplenko: But opened up the voice thing, gave it everything I needed to do, everything that I was thinking about.
[00:01:10] Pavel Konoplenko: And I said, hey, can you put this into a list and categorize it?
[00:01:13] Pavel Konoplenko: So then I had the random things I needed to still pack that I remembered, organized by Bathroom Fitness, and then another list with that for all the house stuff.
[00:01:24] Pavel Konoplenko: So I was able to just say everything.
[00:01:26] Pavel Konoplenko: And then the other cool thing is, as I was doing the tasks and collecting stuff, I just opened up the chat on that same conversation and said, hey, I just finished watering the plants and it updates the list and I have the new list.
[00:01:41] Pavel Konoplenko: And it was a very active and dynamic experience using Chat GBT, which normally I don't really have because I'm on my computer and I'm working on something, but this time I was like, moving around the house.
[00:01:54] Pavel Konoplenko: I had my phone in my hand and I was just like, dictating back and forth.
[00:01:59] Pavel Konoplenko: Yeah, it was a very unique way of using it and it gave me a glimpse of what's possible for generative AI in the home.
[00:02:08] Jess Bahr: I'm just picturing you just like, literally walking out with your phone, talking at.
[00:02:13] Pavel Konoplenko: It at like 03:00 A.m..
[00:02:16] Pavel Konoplenko: Well, it was 07:00 A.m., the kids were up.
[00:02:20] Pavel Konoplenko: The one thing that wasn't there is that I couldn't actually talk.
[00:02:23] Pavel Konoplenko: And the reason I brought this up, actually, that whole story, is I think they just made an announcement or some release recently where they're going to be introducing a voice response that would happen for the response from Chat GPT.
[00:02:41] Pavel Konoplenko: So basically, you can actually have a conversation with it back and forth.
[00:02:45] Pavel Konoplenko: It has like a few predefined templates of different voice styles, so you can actually use it as a virtual assistant, which is so cool.
[00:02:53] Pavel Konoplenko: And they also, like, in that same announcement.
[00:02:55] Pavel Konoplenko: I think the image to text is finally coming, which allows you to have an input similar to like a Google lens.
[00:03:02] Pavel Konoplenko: You can just input some image and be like, what is this?
[00:03:06] Pavel Konoplenko: Or whatever question you have.
[00:03:08] Pavel Konoplenko: But the voice thing is so cool.
[00:03:10] Jess Bahr: I feel like for my brain immediately went to apps and devices that are made for people who are vision impaired or blind, where they can't always tell what's in front of them, or they're vision impaired.
[00:03:24] Jess Bahr: Especially like, you can see some text but can't necessarily read it.
[00:03:28] Jess Bahr: That when you have that voice as the way to interact.
[00:03:30] Jess Bahr: That can be a game changer for people who can't consume information via text.
[00:03:35] Pavel Konoplenko: Yeah, and I think that's what AI makes it possible too, is it expands the accessibility of text because it can do like real time translations even.
[00:03:45] Pavel Konoplenko: There's many ways that you can now interact with the information that is possible because of AI.
[00:03:52] Jess Bahr: Kind of related.
[00:03:53] Jess Bahr: I saw that Spotify is rolling out well, I think starting to test and going to roll out the ability to translate your podcast.
[00:04:02] Jess Bahr: But they would take your podcast, consume your voice, and they would actually make it sound like you were saying the thing in the transcribed language.
[00:04:11] Jess Bahr: Wait, someday we'll be in Spanish and it won't be us trying to speak Spanish.
[00:04:19] Pavel Konoplenko: Wait, that's really cool.
[00:04:21] Jess Bahr: Very broken leg.
[00:04:22] Pavel Konoplenko: That's so crazy to kind of think about.
[00:04:25] Pavel Konoplenko: Because with I guess we are we've moved past Spotify using our voice and everything, I figured there would be more of like a privacy pushback about using the voices.
[00:04:37] Jess Bahr: I'm sure it's like opt in where you can opt in for it.
