Unlocking the Marketing Secrets of Gen Z and Millennials
Episode Summary
In this episode of Marketers Talking, Jess interviews Kellyanne about how Gen Z and Millennials have changed marketing. They discuss the influence these generations have on purchasing decisions, the platforms and content that resonate most with them, and how their values shape where they spend their money.
About
Kellyann Doyle
Kellyann Doyle, with a decade of marketing expertise, has established herself as a master in audience retention and content strategy. Her ability to weave compelling brand narratives has led her to partner with over 80 diverse companies, from charming local jewelry stores to major players like Wix. Kellyann’s specialty lies in engaging audiences through meticulously crafted content, designed to not just attract but to transform casual browsers into loyal brand advocates. Her strategic approach is tailored to each brand, ensuring that every marketing funnel she develops is a journey that captivates and retains. Kellyann’s commitment to innovative content strategy and audience loyalty continues to define her as a key collaborator in the marketing industry.
Tools & Relevant Links
- Monday.com – Task management software:
- Slack – Team communication software:
- TikTok – Video social media platform:
- YouTube – Video sharing platform:
- Facebook – Social media platform:
- Instagram – Photo and video sharing social network:
- Twitter – Microblogging and social networking platform:
- LinkedIn – Professional networking platform:
Episode Takeaways
The influence of younger generations on purchasing decisions is growing. In this episode of Marketers Talking, Jess chats with Kellyanne about how Gen Z and millennials are changing marketing.
Social Media is Critical
Social media usage is ubiquitous among Gen Z. Brands that don’t have a social media presence are missing out on connecting with these young consumers. Platforms like TikTok and Instagram allow brands to engage Gen Z with entertaining short-form video content.
Brands should also leverage user-generated content in their social media marketing. Kellyanne notes that putting the same user-generated content used to target Gen Z in email campaigns aimed at millennials can increase click-through rates by over 70%.
Email Still Matters for Millennials
While Gen Z lives on social media, email marketing remains highly effective for targeting millennials. Jess buys “so much shit” from email campaigns. Email allows convenient access for millennials who likely have their inbox open on their ever-present smartphones.
Purchasing Driven by Values
Today’s younger consumers care about a company’s ethics and values. Brands need to be transparent about their stances and where they are directing profits. Gen Z and millennials will call for boycotts of companies that don’t share their values.
Showcasing positive initiatives like community support and charity partnerships also helps attract socially-conscious younger consumers. Ultimately people want to buy from brands that align with their own principles.
Authenticity and Personality Matter
Younger generations want to engage with real people and personalities behind brands on social media. Gen Z especially values transparency and insight into company culture. Success stories now share behind-the-scenes details instead of just touting achievements.
Work/Life Balance Expectations
Millennials and Gen Z workers don’t expect or desire the 24/7 work culture of previous generations. Jess notes that she doesn’t want her younger employees to face the 70+ hour workweeks she endured when first starting out. Reasonable boundaries and balance are now standard expectations.
Adapting Marketing Strategies
The preferences and values of Gen Z and millennials require brands to continuously evaluate and update marketing strategies. Their influence will only continue to grow. Companies that embrace transparency and ethical stances while speaking to younger generations where they consume content will achieve ongoing success.