Programmatic SEO
How fast-growth companies produce 2 years worth of SEO-optimized content in 2 months
Imagine producing 2 years worth of SEO-optimized content in 2 months? How about 2 weeks?
With Programmatic SEO that is possible🤯.
Traditionally, writing hundreds of SEO-optimized blog posts is expensive and time-consuming. You either need to write all this content yourself or pay an agency thousands per month for years.
Not any more.
Supercharge your growth
Programmatic SEO is an underutilized tactic that to accelerate this process and publish hundreds of SEO pages in days rather than months. Companies like Zillow, Zapier, and Tripadvisor have publicly talked about this being a cornerstone of their marketing program and direction contributor to their unicorn valuations.
The Process
How it works?
All About Programmatic SEO.
The secrete to accelerate your inbound revenue
What is SEO
Search engine optimization (SEO) is the process of updating your website to ensure that certain pages rank highly on Google. Typically, the process for SEO consists of writing blog content that will rank for specific keywords. As a meta example, this article is SEO optimized to try to show up when people search Google for the keyword “programmatic SEO” 😅.
Why SEO is great
SEO is an extremely cost-effective way to acquire customers. Unlike paid ads, where your costs rise over time, an upfront SEO investment can help you indefinitely acquire new customers. While writing a blog post takes time, staying at the top of search results doesn’t require you to pay Google continually. This dynamic is why companies like Hubspot, Canva, Airtable, and more invest heavily in creating content and building SEO.
The problem with traditional SEO
The problem with traditional SEO is that it takes a ton of time and effort to work at scale. Writing a single high-quality blog post can take days or weeks. Producing a thousand high-quality blog posts can take months or years and requires a massive content marketing team. While the dynamics of SEO still typically make this positive ROI, it’s time-consuming and expensive to write content that ranks.
Programmatic SEO is the process of automatically generating thousands of web pages with the same goal of ranking on Google. Unlike the traditional SEO process of creating content by hand, programmatic SEO leverages data and automation to instantly create pages. Try Googling “best things to do in New York” as a quick example. At the top of Google, you’ll find a page from Tripadvisor with the “15 Best Things to Do in NYC”.
Why programmatic SEO is so powerful
Programmatic SEO allows you to bypass the laborious and time-consuming process of writing SEO content one page at a time. When done correctly, programmatic SEO enables you to build thousands of landing pages in days and start ranking for all of them. It’s one of the few ways to reach a massive marketing scale on a reasonable budget. As paid marketing costs continue to rise, programmatic SEO offers an efficient solution for those with the right creativity and know-how.
Anyone whose business and/or digital marketing strategy involves establishing an online presence in any way can make use of programmatic SEO.
The more landing pages a given business needs, the more helpful programmatic SEO will be. This is particularly true for companies that operate within the travel and real estate sectors, as well as anyone involved in eCommerce. Retail companies can also make good use of programmatic SEO since they’ll have plenty of products that could use individual landing pages.
If your business could use some work in the SEO department, programmatic SEO will be a very useful tool for you. The same is true for any business that wants to make their products easier to find or that wants their pages to start seeing heavier traffic.
Let’s take a look at some more specific industry examples of programmatic SEO.
Programmatic SEO is particularly relevant for specific types of websites like those related to travel or reviews.
Tripadvisor, for instance, has a web page for almost every travel related query. If someone searches “Best things to do in (city)” you can be sure that Tripadvisor will be in one of the top results. This is due to programmatic SEO. Tripadvisor uses programmatic SEO to target keywords and optimize their landing pages to reach as many people as possible. They do this for thousands of transactional landing pages all related to the travel industry—which makes Tripadvisor one of the most trusted sites for all things travel.
Another example is popular review website Yelp. They’ve leveraged programmatic SEO to target keywords related to a specific place. So if you search for a restaurant or bar in Google, there’ll be a Yelp page in the top search results. This way, they’ve been able to target specific search queries rather than more general ones.
Examples of successful programmatic SEO companies
As you get familiar with programmatic SEO, seeing a few examples of companies that have done it successfully is helpful. We previously mentioned Zapier and Tripadvisor, but below is a longer list of companies that have built large marketing engines with the technique.
- Zapier - “{tool} + {tool} integrations”
- Tripadvisor - “things to do in {city}”
- Glassdoor - “{job title} salaries”
- Nomadlist - “best places to live in {city}”
- Realtor.com - “apartments for sale in {city}”
- Canva - “{use case} design template”
- Eater - “best restaurants in {city}”
- Airtable - “{use case} template”
- Snyk - “{open source vulnerability}”
- Nerdwallet - “best {credit card type}”
- Porch - “top {job} in {city}”
- Booking.com - “hotels in {city}”
- DelightChat - “best {app type} for {app}”
- G2 - “top {app} alternatives”
- Payscale - “average {job title} salary”
- Wise - “{currency} to {currency} exchange rate”
Key Tools - literally all you need to do pSEO
- Semrush - keyword research
- Webflow - templated website pages
- Airtable - database to store your programmatic page content
- Whalesync - sync engine to connect the data in your database to your templated website pages at scale
Advanced Tools - take it to the next level
- OpenAI - have AI write content for your pages
- Data Fetcher - import data into Airtable (including content from OpenAI^)
- Abyssale - auto-generate images for each of your pages
More Options