Full-Stack Marketing at a Fraction of the Cost
With a fractional marketing team, you get the flexibility of hiring marketers with a variety of skill sets without needing to commit the full-time cost of hiring each individual person.
Full-Time Hires | Fractional Marketing Team | |
Annual Cost | $280k - $500k 2 to 4 FTE | $120k - $240k 2 - 4 Marketers from 15+ roles |
Benefits | +30% of Salary | $0 |
Focus | Specialized in one area | Flexible depending on needs |
Flexibility | Cumbersome | Scale as needed |
Your Full-Stack Team
You'll receive a dedicated Senior Marketer to serve as a point of contact and strategist PLUS specializing marketers who flex in as needed:
Demand Generation
AI & Automation
Growth Marketing
Marketing Operations
Content Marketing
Email Marketing
Web Development
Paid Advertising
Product Marketing
Revenue Opeartions
Event Marketing
Customer Marketing
SEO Optimization
Report & Analytics
And More!
Packages to fit your growth targets
Our flexible pricing will accomadate any stage company to fit of your marketing needs and goals. We help build your marketing while you grow the business.
Partial
~15 hours a week
$15kmonthly- Dedicated Senior Marketing strategist
- 2 - 3 flexible roles
- M - Th, 9 am to 6 pm ET
- Dedicated Slack channel
Fractional
~ 25 hours a week
$20kmonthly- Dedicated Senior Marketing strategist
- 2 - 4 flexible roles
- M - Th, 9 am to 6 pm ET
- Dedicated Slack channel
Team
~ 40 hours a week
$30kmonthly- Dedicated Senior Marketing strategist
- 2 - 4 flexible roles
- M - Th, 9 am to 6 pm ET
- Dedicated Slack channel
Get Your Team Today
Frequently Asked Questions
Choosing the right outsourced marketing team is important and relies on several important factors. To find the right agency, start by figuring out what you want to achieve and look for a team that shares your vision. It's important to choose a team that has experience in your industry so that they can create effective and relevant campaigns.
Check their past work to see if they have a history of success and happy clients. Good communication is also important so that you can work well together. Make sure that the team can be flexible to meet your unique needs. Finally, ask for a detailed proposal and pricing to understand what you're paying for.
Getting help with marketing services from an external company can be a big boost for businesses. It's cheaper than hiring a whole new team and means you can use specialists without the costs of training them.
Outsourcing also means you can adjust staff levels quickly and easily depending on your changing needs. External companies will have different experiences and ideas, which can lead to better and more innovative marketing ideas. Importantly, it lets businesses focus on what they do best while leaving marketing tasks to the pros.
Outsourced marketing can cost a different amount depending on what services you want, where the marketing agency is located, and how skilled they are. There are different ways marketing agencies can charge you for their services like hourly rates, one-off project fees, or monthly retainers.
Freelance agencies are often less expensive on an individual basis, but require more individual contracts and can be more costly overall. Make sure you understand exactly what you're getting and if there are any extra charges. Talk to multiple marketing agencies to find the best value for your budget and goals.
Marketing teams can help companies with their marketing strategies. They might do things like making a website, designing graphics and logos, writing content, and managing social media and emails. They might also analyze data and research markets to make sure the marketing strategies are working well.
The agency will plan and manage the marketing campaigns for the client, provide advice and be available for questions. The specific services they offer will depend on the agency's skills, but they aim to provide a comprehensive and integrated approach to meet the needs of each client.
To know how well your outsourced marketing team is doing, you must first set clear targets. This could include things like how many people are visiting your website, how many leads are being generated, how many people are making purchases, and how much money you are making compared to how much you are spending.
You should check on these targets regularly to see if your marketing campaigns are working. It's important to communicate with your outsourced team to make sure everyone knows what they are working towards and to talk about any changes that might need to be made. You should also ask for regular reports from the team to see how things are going and get a better understanding of the impact of their work.
By setting targets and keeping open communication, you can see how well your outsourced team is doing and make changes to improve things.
Outsourcing marketing has benefits but also risks that businesses should consider. One risk is that the outsourced team may not understand the business's identity, mission, and values, leading to inconsistent messaging that could damage the brand. Communicating across time zones or language barriers can be a challenge that affects collaboration efficiency. Lack of control is another risk where businesses may lose oversight of day-to-day operations and implementation of marketing strategies.
Confidentiality is also a concern when sensitive information is shared, which can be addressed through robust contractual agreements. Lastly, relying too heavily on the outsourced team may hinder internal skill development. Businesses can reduce these risks by choosing an experienced outsourcing partner, clear communication, and defined contracts that outline expectations and precautions.
It's important to communicate well with an outsourced marketing team to work well together. Make sure you have good ways to talk to each other, like video meetings, emails, and tools to manage projects. Say clearly what you want to achieve, what you need, and your goals, so everyone knows what to do.
Have a plan to get updates about progress and any problems that come up. Be open to hearing each other's thoughts and ideas and have someone in your team who is in charge of talking to the marketing team. Keep checking and changing the way you communicate as things change. This will help you work well with your outsourced marketing team.
When you hire a marketing team to help with your business, the amount of time you work with them depends on what you need help with. If it's a short project like a new ad campaign or website redesign, the contract might be just a few weeks to a few months. For bigger, long-term marketing needs - like constantly promoting your brand - the contract could be for a year or more. Or, you might choose a flexible contract that lets you add or remove services as you need them.
Whatever you choose, make sure it aligns with your goals and allows for changes as necessary. Talk to your marketing team about what will work best for you and your business.
When you integrate an outside marketing team with your inside team, it's important to have a plan so that everyone works well together. You should start by making it clear who is responsible for what on both teams, and make sure everyone knows what each team is good at. Communication is really important, so you should set up regular meetings, both in person and online, where people can talk and keep each other up-to-date.
You should also pick one person on each team to be in charge of talking to the other team to make things easier. Use tools that help everyone work together, and encourage everyone to be open and work together. Lastly, make sure everyone feels like they're part of the same team and their skills are valued, so you can create a strong marketing strategy together.
Yes, there are marketing agencies that specialize in different types of businesses such as healthcare, technology, finance, or hospitality. These companies know a lot about the people they are trying to reach, the rules for advertising, and the competition in the industry. Working with an agency that specializes in your industry can help you make marketing strategies that are more tailored to your customers.
This could be very useful if you are thinking about outsourcing your marketing efforts. It makes sense to work with an agency that has a good track record of successful marketing in your specific industry so that they can help you with the unique problems and opportunities that come with it.
Still have a question? Browse documentation or submit a ticket.
From the Blog
Blog posts related to fractional marketing teams and the impact they can have on your organization