Some of the biggest brands like Google, IBM, and Airbnb are using AI marketing tools to gain a competitive edge. We’ve uncovered some of the best AI marketing tools on the market today and listed them below.
The field of marketing has undergone a significant transformation over the past few years, owing to the emergence of AI software. These innovative tools have completely revolutionized the way marketers approach their work, with hundreds of different options now available for organizations of all sizes and types. However, with so many different options out there, it can be challenging to determine which specific AI marketing software is right for your company and will provide the best value.
To make the most of AI marketing technology, it is critical to identify your specific business needs and goals. By understanding which areas artificial intelligence can augment and enhance most effectively, you can zero in on the tools and capabilities that are most relevant to your organization. Whether you’re looking to streamline your marketing campaigns, improve lead generation, or enhance customer engagement, there is an AI software solution out there that can help you achieve your objectives.
What is AI used for in marketing?
Marketing has evolved tremendously in recent times and data has become the cornerstone of the industry. If you want to stay ahead of the curve in 2022, it’s imperative that you have information on your competitors, can accurately analyze market trends, and understand what existing and potential customers are saying about your product.Â
However, sourcing and processing this vast amount of data can be a daunting task. Thankfully, AI has emerged as a powerful tool that can simplify this process and save you valuable time. One of the most impressive AI techniques is sentiment analysis, which allows you to quickly aggregate and analyze positive and critical reviews about your product. AI can also help you keep track of what your competitors are doing and achieve better ROI on your marketing campaigns by improving targeting.
Furthermore, AI-driven systems can even help you generate creative copy to keep up with the ever-growing demands of the internet. With so many AI-powered solutions available, it’s vital to understand each one’s exact functions, benefits and limitations. In this article, we’ll run through some of the best AI-driven apps and platforms, so you can choose the best ones for your needs.
AI marketing tools to grow your business in 2023
Jasper AIÂ for copywriting
In recent news, one of the most popular AI-powered copywriting systems, Jasper, has been the talk of the town. Previously known as Jarvis, cleverly inspired by the virtual assistant of Tony Stark (aka Iron Man), the people behind Jasper have been forced to rebrand themselves after receiving a cease-and-desist letter from Marvel.Â
However, this was not the end of their success, as Jasper has quickly risen to fame with over 350,000 users under its belt. Although the use of natural language processing in Jasper is impressive, human intervention may still be required to refine the flow of the copy and eliminate repetition.Â
Nevertheless, Jasper boasts an uncomplicated and user-friendly dashboard, an affordable implementation cost, and will undoubtedly expedite the content creation process. With over 5,000 5-star product reviews, Jasper may not make you a literary genius like Tolstoy, but it will positively impact your SEO rankings.
Fill Your Content Calendar for content creation
Quickly growing, Fill Your Content Calendar is an end-to-end content production tool that can help you achieve a steady stream of compelling content while saving time and resources.
This tool is designed by marketers with a focus on quality over quantity.
Surfer SEOÂ for content writing
Surfer SEO is an incredible platform that has revolutionized the world of content optimization. This futuristic tool has helped numerous individuals and businesses to perfect their writing skills and rank up their content on search engines. If you are striving to make your content valuable and gain an edge over your competitors, Surfer SEO is just what you need.
One of the amazing features of Surfer SEO is that it assesses and scores your content based on various parameters such as keyword density, readability, length, headers, and other critical aspects. By doing so, it provides you with actionable insights and suggestions on how to improve your content quality and making it more visible on search engines.
To use Surfer SEO, you need to choose your niche, domain and target audience. Based on these, the system will highlight the top-performing keywords, provide a content outline structure, and define image density for your piece. Furthermore, the tool has its own text editor, which means you can work directly on Surfer SEO or copy-paste content for efficient and quick analysis.
Overall, Surfer SEO promises to hit your organic growth metrics for Google search, and some of its clients include the likes of FedEx, Shopify, Quantas, and Viacom. What’s more, you can integrate Surfer SEO with other popular content marketing tools such as Jasper, WordPress, and Google Docs, to mention a few. Ready to take your content optimization strategy to the next level? Try Surfer SEO today!
Writer content writing for teams
The Writer platform is an innovative writing assistant designed for marketing teams looking to increase their productivity and improve their content’s quality. With a high-value URL, Writer demonstrates their ambitious goals for the platform and position themselves as the market leader. One of the platform’s key selling points is its collaborative efficiency tool. It takes the traditional features of a text editor, such as Word, and significantly enhances them to help writers produce superior quality content with ease.
The platform features many advanced functions, including auto-correction, auto-completion, grammar, and clarity checks. Additionally, there are pre-approved snippets that users may use for quick copy-pasting. Furthermore, their AI tools provide intelligent options to maintain a particular style. For example, for legal, financial, or tech companies, there is a database of approved terminology.
The AI writer’s feature can provide virtual and hybrid teams minimal in-person supervision with the peace of mind that their copy will remain professional and accurate across all sections. Deloitte, Accenture, Twitter, and Vistaprint are just a few Writer’s clients that have appreciated the platform’s immense advantages. Overall, Writer’s platform offers writers an innovative tool that can help them elevate their writing while streamlining their workflow.
Fullstory for digital experiences
Digital experience is a critical aspect of a website’s success, and Fullstory clearly understands this. Their definition of digital experience encompasses the entire journey of a site visitor, from the initial visit to either converting or dismissing the website. They point out that there is much to be learned from user behavior, often unpredictable actions that could not be anticipated.
To achieve such a high level of insight, Fullstory employs sophisticated Artificial Intelligence (AI) technology that can track every move a visitor makes on a site, from cursor movements to page visits and clicks. This data is then compiled to create a detailed “story” of the visitor’s journey, which can be compared to thousands of other visitors’ stories to derive insights. The power and scalability of AI automation allows Fullstory to discover opportunities and errors much more quickly than any human observer could.
Fullstory boasts significant benefits to website owners and operators, including cost savings, greater customer retention and improved site UX. Their impressive client roster includes recognizable brands such as GAP, Zipcar, Icelandair, and Forbes.
Zapier for automating tasks
Zapier is an excellent tool that can be likened to a Lego for integrating various tech stacks and processes. With it, you can effectively link actions in one system to automated processes in one or more other systems seamlessly, saving you valuable time, creating efficiency, and promoting cost savings.Â
The tool features over 3000 integrations, making it possible for you to customize workflows to match your specific needs without coding, and it’s relatively easy to use with its templates to speed things up. Zapier’s automations, which it calls zaps, can even be designed to have branching workflows that are dependent on logical criteria that users set.Â
The AI behind the tool does an incredible job interpreting signals, triggering processes with a speed and efficiency no human team could master effectively. Clients who use the tool rave about the excellent support, featuring a blog, webinars, online no-code community, and Zapier University for training.
 Hemingway App for content editing
If you are searching for assistance in creating a well-written copy using only human writers, then artificial intelligence can be a great extra tool to help improve the readability and clarity of your content. Hemingway, a writing tool named after one of the best writers known for using succinct language, can help detect and correct common issues in writing such as long sentences, passive voice and excessive use of adverbs.Â
In addition, the software provides a grade level that aims to ensure your content can reach a wider audience base by optimizing the language level to grade 9 or lower, which is considered the best practice to attract the largest audience. The app is really easy to use, where you can copy and paste your text into the online Hemingway app and get valuable feedback in a matter of seconds. You can also enjoy the benefits of Hemingway completely free of charge.Â
Developed by Ben and Adam Long, the basic tool is only part of the Hemingway family, with an optional paid version which offers PDF exports, offline usability and instant publishing features. Nevertheless, depending on your content type and audience, it is important to consider that a perfectly optimized Hemingway piece can seem too simplistic for certain purposes such as annual reports, white papers, opinion pieces and other types of writing which prioritize individual style over raw readability.
Chatfuel for chatbots
Chatbots have become indispensable in our lives. While some may consider them to be a hassle, they are definitely here to stay. The effectiveness of a chatbot primarily depends on the way it is built, and this is where Chatfuel comes into the picture. With Chatfuel, you can customize your chatbot’s personality – no need for use of an off-the-shelf solution. Their platform provides you with an intuitive drag and drop interface to create your own chatbots.Â
By integrating Chatfuel, you can easily replace a boring FAQ page or engage potential leads by offering them discounts. What’s remarkable is the bots’ ability to even interpret incorrect responses. The AI uses sophisticated linguistic processing, quickly picking up on keywords that trigger appropriate responses, making the user experience more seamless. And with Chatfuel being an official partner with Meta (formerly Facebook), you can be sure you are using top-notch AI technology.
Grammarly for content editing
Are you looking for a reliable tool to help improve your writing? Look no further than Grammarly! Whether you’re a seasoned writer or just starting out, this powerhouse software is here to help. With its advanced AI technology, it’s able to quickly and easily analyze your content for any potential improvements. Unlike other writing tools, Grammarly takes its focus seriously and concentrates on traditional rules of syntax and grammar.
Another excellent feature of Grammarly is its universal usability. You can work on various apps such as Gmail, Word, Twitter, Facebook and more, with Grammarly working seamlessly with all of them. The AI-powered software will highlight any errors in grammar, spelling, style, and punctuation, making suggestions to improve your writing for better accuracy. Plus, it also provides alternative word choices to make your writing more engaging and impactful.
One of the best aspects of Grammarly is the ease of use. It works by providing color-coded highlights to point out potential problems and areas of improvement. As with all writing tools, you have the final say over any changes, so you can choose to accept or reject Grammarly’s suggestions. With its effectiveness, the tool has garnered high praise for its usefulness – it’s been featured in such illustrious publications as the Wall Street Journal, the New York Times, and Forbes. Give Grammarly a try to take your writing to the next level!
Albert.ai for digital advertising
Account-based marketing has been around for a long time, but until recently, it was often a manual process. Marketers would identify a list of target accounts, then craft personalized messages and campaigns for each one. This approach was effective, but it was also time-consuming and required a lot of resources.Â
With AI, the process has become more streamlined. AI-driven ABM allows marketers to analyze vast amounts of data to identify the best target accounts, then personalize their messages and campaigns automatically. This not only saves time and resources, but it also leads to better results since the AI is able to identify patterns and insights that might be missed by a human marketer.
However, it’s important to note that AI is not a replacement for human creativity and intuition. While AI can help identify the best target accounts and personalize messages, it still requires human input and oversight to ensure that the campaigns are effective and aligned with the overall marketing strategy.
Headlime for landing pages
Landing page copy is vital — it’s the storefront of the digital realm. Headlime is an AI-powered content-writing system designed to perfect the art of the landing page.
Powered by the deep learning abilities of GPT-3 from OpenAI, Headlime uses machine learning to help predict and complete text you type, potentially saving significant time. It suggests high performing subject lines, optimizes wordcount, and can write copy in multiple tones and languages.
Like Jasper, it can write blog content, but it’s integrated with a simple landing page builder so you don’t have to copy-paste constantly. Most importantly, it’s constantly focused on the task at hand – optimizing time on page and conversions. With over 1,700 copy templates and 11 languages, you could have a global landing page up and running in no time.
AI-powered marketing is here to stay
Given the many benefits that AI algorithms can provide — scalability, reach, efficiency, cost savings, decision making, analytic power, better customer experience, and more — it’s clear that we are still only at the dawn of this AI technology revolution. Marketers have more exciting tools at their fingertips than ever before, allowing the tiniest startup to compete for global success alongside the most established brands.
Many of the above tools have freemium versions available, so be open-minded, give them a try, and they may become your best friend for future marketing efforts.