In this article, we'll share AI prompts marketers can use to optimize their generated results and better meet their marketing needs. If you're short on time, jump to the topic you need.
As businesses continue to forge ahead with artificial intelligence (AI), there is a growing demand for AI-powered solutions that can enhance marketing efforts. Creating powerful AI prompts is essential to ensure maximum efficiency and effectiveness when employing tech-powered marketing strategies.
This critical process requires a high level of communication skills and expertise in articulating desired outcomes to AI systems. It’s vital to learn how to write clear, concise, and effective instructions that can be deciphered by machines with ease. While AI is primarily used to streamline marketing processes, it can also help marketers to brainstorm and improve their existing process or series of techniques.
With the right inspiration, your business can experiment with various AI prompts with confidence. There’s a vast pool of resources that you can leverage, such as HubSpot’s content assistant- a reliable platform for marketing professionals.
This content assistant tool natively integrates with the HubSpot products you know and love, allowing you to toggle between manual and AI content creation to generate copy for blogs, emails, and more. Now let’s get into the different prompts you can use for your marketing strategy.
What are AI Marketing Prompts?
Prompts are text-based commands that AI can understand and respond to. It’s basically how you describe the desired output—what you want AI to do for you, and how. A prompt may contain any combination of:
- Questions
- Statements
- Definitions
- Instructions
- Input data (or context)
- Role assignments to provide additional context (i.e. asking AI to answer a data security question as a “detailed-oriented head of IT with 15 years experience”)
Tips for Creating Marketing AI Prompts
Before we get into the specific examples on this page, let’s go over a few tips for writing the best marketing AI prompts. You’ll see each of these tips in action once we get to the examples.
Always give ChatGPT a general word count
Firstly, it’s a good idea to always give ChatGPT a general word count when you give it a prompt. That helps ensure that the result is the length you want. In certain cases, ChatGPT can tend to generate results that are much longer (or, occasionally, much shorter) than what you’re looking for, and this helps you avoid that. The best way to do this is to start the prompt with a phrase like, “In less than 500 words…” or “Using between 100 and 200 words…” Of course, even then, ChatGPT will sometimes still outright ignore the word count you provide, and you’ll have to follow up your original prompt by asking ChatGPT to shorten its response.
Keep marketing AI prompts as concise as possible
In today’s world where technology has taken over, it is essential to communicate clearly and concisely while interacting with chatbots. ChatGPT, being an advanced technology can comprehend complex vocabulary, however, a complex syntax might create confusion.
Therefore, it is always recommended to keep the prompts as simple as possible with a straightforward approach. Using fewer clauses and simple syntax while generating prompts can help chatbots understand user’s demands better and respond accurately. So, instead of giving a long prompt which confuses both the user and the chatbot, a more understandable and concise prompt can be provided.
For instance, while generating email copy, it’s better to use simpler terms like “generate a marketing email that encourages users to buy a new line of shirts,” or “use a fun and casual tone.” Thus, by simplifying prompts, one can ensure a smooth and efficient interaction with chatbots like ChatGPT.
Don’t ask ChatGPT to generate new or creative ideas
ChatGPT is a highly efficient AI tool that can assist you with a plethora of tasks and be your ultimate partner in various projects. Although, like any other technology-based tool, there are some limitations to ChatGPT’s capabilities. It works by collecting and compiling information that exists on the internet, and while it does not replicate the exact wording, it is capable of imitating and using ideas.
As a result, if you ever require ChatGPT to create original content or come up with fresh ideas, you should avoid having unrealistic expectations as it’s not in its command to craft something out of the blue; most often, the idea generated is collected from some other source available on the internet. Consequently, you should make every effort to avoid solely relying on ChatGPT to brainstorm your ideas; your own intelligence is of utmost prominence as these tools can only be an assistant, not a replacement for human intelligence.
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AI Prompts for Lead Generation
Lead generation is the process of attracting prospects to your business and increasing their interest from prospect to customer. AI can empower marketers to attract more potential customers based on buyer persona characteristics if specified in the AI prompt. The following examples showcase how to get those customized results.
Generate ideas for a new product launch in [month] that incorporates the theme of [season] and [tone].
Brainstorm content ideas for a blog post about [topic] in [number] of words or less that is search engine optimized in formatting using H2s and H3s accordingly.
Suggest high-volume keyword clusters for [topic] to optimize search engine rankings.
Identify popular trends in the industry of
that an audience of [target audience] will be interested in this [upcoming season].Generate ideas for an upcoming marketing campaign about [new product] with a marketing mix consisting of [price] [place] [promotion channels].
Suggest [number] ways to improve website traffic during [holiday season].
Identify potential target audiences in [location] that would be interested in buying to solve [pain point].
Suggest new strategies for lead generation in [market] and [industry].
Generate ideas for creating a viral social media campaign using recent [social media platform] trending audios or popular memes from [month] [year].
Identify new channels for advertising aside from [current platforms already in use].
AI Prompts for Drafting Social Media Posts
Did you know that AI can recognize different social media platforms from one another? Marketers benefit from using AI prompts for their preferred channels instead of basing strategy on generalizations. Here are some excellent examples to follow for social media drafts.
Write a tweet promoting a new product suited for a target audience in [industry] and [location].
Generate a post for Instagram featuring a customer testimonial about in [number] words or less.
Write a Facebook post introducing a new product feature and rephrase its current description to sound more exciting and effective: [insert current product description text].
Create a LinkedIn post promoting a new job opening in [number] words or less with a strong call to action at the end.
Draft a Pinterest post featuring a new product line and provide tips on improving product photography for [type of aesthetic].
Write a YouTube video description for a new product review that links to [insert links] for viewers to go to the product landing page for more information.
Draft a TikTok video script showcasing a product demonstration for 2 minutes at maximum.
Create a Snapchat story promoting a limited-time offer and describe the type of stickers or filters that can improve it.
Write a blog post title to promote a new social media campaign in [number] characters or less.
Draft an email subject line to promote a new blog post that feels personal, enticing, and not spammy.
AI Prompts to Create Podcast or Video Content
Developing ideas for podcasts or videos on your own can be exhausting. Thankfully, AI can provide ideas for them and even walk you through the script and development process if you specify it in your prompt. See the different types of prompts that can help you create multimedia content.
Draft a podcast episode about the latest [industry] trends and innovations that contains [number] minutes of dialogue.
Produce [number] of topics for a video series featuring interviews with thought leaders in [industry].
Develop a podcast episode discussing the benefits of
divided into four chapters.Create a video series that showcases customer success stories.
Produce a podcast episode on the history and evolution of [brand or industry].
Develop a video series on best practices for using
in [number] of different ways.Create a podcast episode that features an expert roundtable discussion on [industry topics].
Produce ideas for a video series featuring a behind-the-scenes look at your company’s operations.
Develop a podcast episode that offers tips and advice on succeeding in [industry] as an entrepreneur.
Create a video series highlighting the impact of
on the lives of customers or clients in [demographic].AI Prompts for Content Promotion
Marketers looking for more effective ways to promote their products or service can use AI for best practices. Explore the different channels, tips, and methods this technology can yield using solid AI prompts.
Suggest the best time and day of the week to publish a blog post about [topic].
Write a press release announcing a new product launch geared toward [target audience] that sounds confident, exciting, and interesting.
Generate ideas for outreach emails to promote a new product, including [number] of attention-grabbing subject lines and [number] of clear calls to action.
Write a guest post for a popular industry blog discussing the impact of on [marketing strategy].
Suggest the [number] best hashtags for a social media campaign on [social media platform] to reach [target audience].
Draft a script for a 60-second podcast ad that has a friendly tone and witty humor fit for [target audience characteristics].
Create a landing page for a new product promotion divided into [number] sections about different benefits based on this description: [insert new product description].
Write a script for a TV commercial involving [number] actors in [setting] that promote .
Draft a product description for an e-commerce site that is [number] sentences long and enticing to [target audience].
Generate ideas for cross-promotion with other businesses in the [market], specifically with brands such as [brand names].
AI Prompts for Repurposing Content
AI can allow marketers to reuse and recycle outdated content into something new or more useful in the current year — a process known as historical optimization. When making AI prompts for content repurposing, think outside the box and see how you can transform your old work into something new.
Repurpose a blog post into a video script using this article: [insert old blog post].
Turn a webinar into a podcast episode using this pre-existing transcript: [insert old webinar transcript].
Repurpose an ebook into a series of [number] blog posts using this pre-existing text: [insert old e-book content].
Generate ideas for updating an outdated infographic on [topic] for 2023.
Rewrite a blog post into a social media post series of [number] posts on [social media platform of choice].
Turn an old product page into a landing page for a new product using this pre-existing copy: [insert old product page content].
Generate ideas for repurposing a white paper into a video series about [topic] using this pre-existing text: [insert old whitepaper content].
Rewrite an old email campaign into a new one with updated messaging suited for [season] [year].
Turn a research report into a series of social media posts using this information: [facts from research report].
Generate ideas for repurposing an old product demo into a webinar.
AI Prompts for Research
One way you can use AI tools is to help you conduct surface-level research on a topic. Here are some examples of prompts you might use to research different subjects:
In less than 100 words, explain what the information technology industry does.
List five examples of products that metal fabricators make.”
What are the benefits of using influencer marketing?
Give me a list of five effective digital marketing strategies businesses should use.
How do enterprise resource platforms work? Explain in 200 words or less.
AI Prompts for Article Outlines
As you may have heard before, using ChatGPT to write a full article for you isn’t a smart move. However, ChatGPT can be useful for generating simple article outlines, which you can then use to write the pages yourself.
Here are some ChatGPT prompts you might use for content outline generation:
Generate an outline for a blog post called “Best Pest Control Tips.” Include an introduction, 10 tips, and a conclusion.
In less than 200 words, create an outline for an article that explains the benefits of hiring a financial consulting company.
Write an outline for a 3-minute video about how to build a birdhouse.
Generate an outline for a page that explains [your company]’s services.
Write an outline for an article called “What Does Finance Software Do?
AI Prompts for Social Media
It’s not just blog posts and articles that AI can help you write content for — it can handle social media as well. Of course, it’s important to note that you shouldn’t just copy and paste whatever ChatGPT gives you. Rather, the responses to these prompts can give you a starting point for your posts:
In less than 50 words, write a short Instagram post that advertises the new blender from [your company].
Create a Twitter post that promotes a special 50% off sale on [your company]’s shirts for the month of August.
Write a Facebook post that promotes a new vacuum cleaner product. Use a casual but professional tone.
Write a LinkedIn post celebrating how [your company] helped generate [amount of money] for their clients in the past year. Use a formal tone and limit the post to 100 words or less.
Write a fun social media post that encourages people to buy [your company]’s line of Christmas sweaters this December.
AI Prompts for Email Marketing
Finally, we have some prompts for marketing emails. Just like with social media, you don’t want to copy and paste the responses you get for these, but they can give you a basic template to work with.
Write an email subject line that promotes a 25% discount on shoes at [your company].
Draft an email between 50 and 100 words that advertises [your company]’s manufacturing services.
Write an email that encourages parents to shop at [your company] for their kids’ school supplies this August. Do it in less than 100 words.
Generate an outline for an email newsletter for [your company]. Make it between 300 and 400 words long.
In less than 100 words, create an email that promotes a new line of phone cases in a fun and casual voice.
